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Performance
10635 Santa Monica Blvd.
Suite 100
Los Angeles, CA 90025
310.446.3405
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phone:
(310) 446-3405
Email:
Matt Mahowald
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Matt Mahowald
Matt Mahowald, an esteemed leader in nutrition counseling, is the CEO and President of New Performance. Mahowald founded his nutrition and fitness company in 1994 and quickly established himself as a foremost expert in metabolic nutrition. This success, coupled with Matt’s energy and drive, allowed him to spearhead both the production of a nationally aired infomercial based on his nutrition principles, and a nationally distributed book deal with Penguin Putnam.
With studies in chemistry, biology, biochemistry, human sciences, and a Bachelor of Science Degree, Mahowald’s scientific background and multiple certifications in Core Stabilization Training helped him created the Personalized Program, a nutrition program focusing on the individual. This program is the basis of New Performance; a healthier optimal way of living by embracing the art and science of total wellness.
Mahowald first gained fame as a “celebrity nutritionist,” and has worked with many of Hollywood’s elite A-list actors and entertainers. Seeing productivity, health and total well- being increase dramatically in his high-profile clients, Mahowald decided to implement New Performance’s popular program in corporations. If the Personalized Program worked so well with award-winning celebrities with demanding schedules, why wouldn’t the same program benefit a busy CEO and the hard-working employees of productive corporations? Mahowald has now integrated New Performance’s corporate nutrition wellness programs into Fortune 500 Companies, including Amgen and Prudential Financial. His success in this genre has not only raised productivity in the workplace, but has revamped the concept of health and well-being in a thriving corporate setting.
With such an important message and impressive results rate, Matt Mahowald and New Performance have been the subject of articles in numerous national publications including People, US Weekly, OK!, Modern Bride and Forbes.com, to name a few. His inspiring personality and knowledge of nutrition also make him a desirable guest expert on television programs, including NBC Channel 4 News, Los Angeles’ popular news show, where he has been featured on several occasions.
Mahowald and New Performance are professionally affiliated with the LA Tri Club, ACME Coaching, Team In Training, LA Legger and the Y.M.C.A.
New Performance is slated to open 3 locations in the coming year.
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phone:
(310) 322-9104
Email:
Jonathan Jones
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Jonathan Jones
Jonathan graduated from San Diego State University in 1994 with a Bachelor of Science in Kinesiology. His minor interest was in nutrition and from there went on to get his Masters Degree in Kinesiology at San Jose State University. Jonathan was hired by the L.A. Raiders in 1992 as an intern Athletic Trainer, Certified. Upon his graduation from S.D.S.U. in 1994 he was hired as the full time assistant trainer with the Raiders and in the same year voted to the N.F.L. Athletic Trainer Staff of the year earning the Ed Block Courage Award. In 1995 he was promoted to assistant Head trainer and Director of Rehabilitation for the now Oakland Raiders. Jonathan went into the private sector after leaving the Raiders in 1999. He developed his own fitness and rehabilitation business and has worked with thousands of clients from all walks of life. Jonathan teamed up with New Performance over 2 years ago after seeing his clients whose health and fitness improved dramatically after working with Matt Mahowald, the creator of New Performance. Under Matt’s tutelage, Jonathan has become a well rounded nutritionist with his past experience and education enhancing his skills.
Jonathan has enjoyed learning about, understanding and improving the human body since an early age. He is an accomplished athlete from as young as five in football, baseball, surfing, paddle boarding and running. In addition, Jonathan has served on advisory boards for companies such as Gatorade and Flexall as well as many key note speaking/hands on lectures throughout his career.
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phone:
(805) 552-0357
Email:
Anne Cording
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Anne Cording
Anne Cording, MS, RD is a clinical nutritionist for the corporate division of New Performance. She comes from Minnesota, where she obtained a BA in Nutrition at St. Olaf College and a Master’s Degree in Nutrition from the University of Minnesota, where she graduated Cum Laude and was named to the National Dean’s List in 2003. She completed her dietetic internship to obtain her RD through the accelerated program for graduate students at the University of Minnesota/Fairview University Medical Center. Anne has been a Certified Personal Trainer, specializing in Medical Exercise, through the American College of Sports Medicine for the past 7 years.
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