Los Angeles, CA – March 3, 2010 – New Performance Nutrition, the makers of ultra pure pharmaceutical grade vitamins, supplements, 100% natural energy bars, whey and endurance powders is proud to announce the sponsorship of the Fly V Australia Pro Cycling Team.
“Fly V Australia has put together a tremendous program with eyes on being the first Australian Pro Tour team,” said NPN’s Director of Sales and Marketing Marty Church. “We are thrilled to be partnering with this organization and support them and all their objectives.”
In addition to supplying the riders with ultra pure products, NPN will be conducting a series of tests to help craft and monitor the team’s daily nutrition needs. NPN will create a custom nutrition program based on the data from VO2, the athlete’s biochemistry, blood work and full mineral, hormonal and lipid profiles.
“Every athlete is unique and has individual requirements that make them function at the highest level,” said Matt Mahowald NPN ‘s founder. “For over 16 years I’ve been developing custom programs utilizing the latest technology for athletes in all sports to perform at their peak. We are very excited to bring our services to this talented team of professionals.”
“NPN’s attention to detail and their drive to provide outstanding nutrition products is strongly aligned to our mantra of being the best we can be,” said Team Managing Director, Chris White. “It’s the little things that make the difference and with NPN providing us with the very best in nutrition and nutritional support we are well positioned in front of the pack.”