Read more]]> NPN is proud to announce we will be helping transform the transform the lives of jocks from Los Angeles-based radio stations KIIS, KOST, KFI, and KBIG. They will be treated them to the same program anyone can experience through NPN’s One-On-One Program – which includes a VO2 Max Test along with a specific regimine of our high-performance, ultra-pure products and supplements, and a detailed fitness plan. Tell Me More >

Read more]]> Once again, New Performance Nutrition will be a sponsor of the LA Marathon. The 2010 ‘Stadium to the Sea’ route should prove to be exciting and a blast to run. Don’t miss your chance to have to be a part of it: sign-up today and then get started on an ultra-pure nutrition plan from NPN to make sure you finish strong.

Read more]]> That’s right the big day is almost here! So I want to give you some last minute tips for race day.

Saturday(2 days away) make sure you are drinking at least 1/2 ounce of water to 1 ounce, per pound of body weight throughout your day. Spread out your water consumption evenly and often so you aren’t pounding it late in your day, this prevents frequent trips at night to the bathroom, which interrupts sleep. We need a good nights sleep, try to get a solid 8. Combine your water intake with 3 main meals and three snacks. Your total for the day should be between 50-60% complex carbohydrates, making up the balance of calories with protein and fats equally. Snacks are just a serving of nuts(10 grams of fat) and a serving of fruit(20-25 grams of carbs). Keep your main meals balanced with 1/2 your plate is carbs with a 1/4 veggies and 1/4 protein. Don’t try to eat huge dinner meals loaded with carbs. This creates TO MUCH WASTE.

Sunday(last day) make sure you bump up your water to that 1 ounce per pound of water. Your muscle tissue is 70% water and your total body water volume is 75%. Just do it!!! Add two packs of electrolytes to your day to ensure your are ready for tomorrow. Today is where you get to eat 70% complex carbohydrates, spread out evenly, let’s not do the huge dinner of pasta this time the night before your marathon. It will just make you sluggish, tired and give you a horrible night sleep….. Wrong Answer.. We want to have roughly 3/4 of your plate, 3 main meals to be complex carbs and the remaining 1/4 is protein with some fat. Set out your clothes, shoes and head off to bed.

Race Day is here. Wake up and have a small snack if your are a super early riser. Otherwise lets remember what we said on Saturday morning, have between 1 cup to 1.5 cups to 2 cups of a cooked cereal(oatmeal, cream of rice, cream of wheat) depending on your size. Add in that 2 tablespoons of your favorite nut butter and some more water. Try to eat this between 1-1.5 hours pre-race. Bring an energy bar just in case you get hungry before the race time. You may only take a few bites but that’s OK, at least you have it.

Now you are ready to ROCK IT…….

Notes:
Fat = 9 calories per gram
Protein = 4 calories per gram
All carbohydrates = 4 calories per gram

Good luck to all my Marathoners,

Matt

Read more]]> The facts are so –  fat yields our bodies 13.5 times more energy(ATP) than carbohydrates. Then why are we all “carb loading” all the time? We even carb load while we aren’t training and get hooked on the taste of the high calorie energy and recovery drinks. As I have had the pleasure of speaking with many groups lately, I see a common thread with training and very little fat loss. How do we get the energy then?

We need to consume roughly 10 -15 grams of fat with each meal of the day. Our main meals we can include a higher fat content but I recommend we intake 10 – 15 grams two to three times a day with one piece of fruit as a snack. This keeps our bodies using and synthesizing our own body fat as fuel.What type of fat? Stay away from saturated fats even though we all need a small amount daily to remain healthy, we need Mono-Poly unsaturated, as well as, omega 3-6-9 oils(fish). These fats are best as they  help control blood sugar and insulin and give us energy. In fact intake of good dietary fat actually helps reduce cholesterol.

Wow eat fat, lower cholesterol and reduce body fat, all with great energy in your day. For more go to www.newpfc.com . Good luck come race day!!

Read more]]> To say we’re excited about May 25th around here would be an understatement. On May 25th the LA Marathon will take place and New Performance will be an Official Nutrition and Supplement Sponsor. As such, I thought it would be worthwhile to give some pointers to all those who are ambitious enough to take this race on – but don’t be mistaken, these tips can be used by anyone wanting to better their physical endurance and athletic performance.

Physical training should precede any athletic undertaking – especially if you’re in for the long-haul 26.2. Marathon athletes should train three days a week between Monday and Thursday. There needs to be a recovery day allotted between those 4 days and Fridays are ALWAYS exercise-free. Your body needs time to recoup and heal torn muscle tissue, which will only increase your strength. Saturdays should be your most strenuous training days. The LA Marathon and the LA Roadrunners have generously provided a training schedule , so take a gander and see what you’re in for when it comes to marathon training.

While physical training is imperative to running a marathon , your nutritional training is just as important, if not more crucial. The most essential thing you can do for yourself nutritionally is eat three balanced meals a day that include carbohydrates, protein and fat . Why is it so important to have all three? Well, let’s look at each individually and I’ll show you exactly what role they’ll play in helping you cross that finish-line.

Carbohydrates are our bodies’ quickest source of energy. Upon consumption, carbohydrates are broken down into smaller sugars and converted into ATP– energy that is instantaneously available to working muscles. Since carbs are quickly utilized they can become depleted rather rapidly as well, leaving an athlete weary after only an hour or so of exercise. That’s why you hear athletes talk about “carb-loading” because it is important to have enough carbs in storage to keep your body fueled during an extensive workout. This is called Glycogen. Glycogen is stored carbs waiting to be called on. In a depleted state your muscle can store 40% more glycogen if properly loaded! That helps immensely for the big day! Grains, pastas, yams and potatoes are just some examples of complex carbohydrates that will provide your body with the energy it needs and can build up glycogen storage. Be careful though, during training most people make the mistake of eating too many carbs and actually gain weight during this training time. Mind boggling!

Although carbs provide a quick energy fix, fat has the highest concentration of energy of all nutrients. While carbs will help you chug along, it is your fat that will carry you all the way through the 26.2 miles. Fat is a stored nutrient , which means that the body burns other nutrients before it digs away at its reserves.  Fat gives 13.5 times more ATP per gram than carbs do! That’s right, eating good fats also help lower cholesterol levels. Once your carbs are down to a minimum, then your body will start to burn its fat storage to enable you to perform at a longer, albeit usually slower, endurance level. Eating animal foods like milk, cheese, butter, yogurt, egg yolks and meat (fish and chicken preferable over red meat) will help you build up your fat.

Now that you’ve got amazing stamina, you need to have the muscles to expend that energy. Proteins support your body in its repair of damaged muscle tissue that has been broken down during physical activity. Protein is a nutrient that is not stored in your body so a regular intake is necessary to aid your body in muscular strength and endurance. The great thing about eating protein is that it can be found easily in a lot of healthy foods already listed like animal meats, cheese, yogurt and eggs. And for those of you who prefer a more vegetarian diet, you can fulfill some of your protein needs by consuming incomplete protein foods like vegetables, fruits, nuts, beans and legumes.

The important thing to keep in mind is that everyone is wired differently. An ample amount of carbohydrate, protein and fat intake for one person might be overwhelming or inadequate for another. Every individual person requires a specific amount of energy and burns that energy in a very specific way. That’s why our program at New Performance is different than any other nutritional or training program because we recognize that energy expenditure is not uniform across the board. So, whether you’re a potential marathon athlete or a treadmill-frequenter, we can design a nutrition and athletic program that will fit your individualized needs and get you up to your most optimal performance levels using your whole blood and lipid profile to determine exactly what your body needs. Find out more at http://www.newpfc.com